The drinks model is partnering with the Administration Firm of Banana, Madeira, and is anticipated to succeed in two million acts of buy.
The Sumol + Compal has signed this morning a partnership with GESBA – Administration Firm of Banana in Madeira, which ends up in the discharge of the brand new nectar flavored bananas from the archipelago of Madeira.
Compal Banana Madeira image
Chatting with Financial, advertising director of Compal to Spain and Portugal, João Nuno Pinto has revealed that the target is to be current with the brand new Compal Traditional Banana Madeira ten thousand shops each in meals retail as motels, eating places and cafes. By way of gross sales João Nuno Pinto expects to realize “two million acts of consumption [units].”
This new taste, which is included within the entries depicting the 60th anniversary of Compal, may have already beginning tomorrow a powerful communication marketing campaign which can embrace ‘out of doors’ each in Portugal and in Madeira, shares retailers, digital communication Google and past-time within the social community Fb that may supply a visit to the archipelago.
For GESBA supervisor, Jorge Dias, this interprets right into a partnership alternative to additional promote Madeira bananas, which at present exports about 85% of manufacturing to the mainland territory.