Wine Tasting Madeira

The Regional Secretariat of Environment and Natural Resources, through the Office of Wine, Embroidery and Handicrafts of Wood ( IVBAM ) and in partnership with five companies of the sector, will perform a set of tests aimed at Madeira Wine industry professionals vinous, of important European markets for exports of Madeira Wine .

Between 21 and 28 October , the Regional Secretariat of Environment and Natural Resources, through the Office of Wine, Embroidery and Handicrafts of Wood ( IVBAM ) and in partnership with five companies of the sector, will perform a set of evidence of Madeira wine targeted at industry professionals vinous, of important European markets for exports of Madeira Wine.

Paris, London, Copenhagen and The Hague were the cities chosen for conducting tests Madeira wine professionals and Venice was awarded on a more formative.

In the first 4 cities the program will look like, starting with seminars / masterclass on Madeira wine which will include presentations of the demarcated region of Madeira and tastings, which will follow the tests open, which will take place over several hours and where guests can sample a variety of wines wood all companies present in each test .

These tests will be specifically directed to an audience composed of professionals and prescribers, such as professionals in the hotel and catering, importers, distributors, retailers and press.

Note that all these tests, will count with the presence of renowned wine critic Portuguese, Rui Falcão, as speaker of the seminar.

And be held in local charm , and the London and The Hague will be held in the Embassy of Portugal.

Is also worth noting that the proof open London will be enriched with the presence of Madeiran Chef, Octavio Freitas, who will prepare some delicacies, specially designed to harmonize with the various types of Madeira wine in evidence.

It should be noted that the participation of Chef Octavio Freitas, this proof follows the Contest “entries with Madeira Wine” by IVBAM launched last year , and in which the entry was the winner of the Chef.

In Venice the most formative component will be taking this action arose following an invitation of the Association of Italian Sommeliers (ASI) to conduct a presentation demarcated region of Madeira.

The speaker of this presentation , which will include commented tasting of 8 types of Madeira wine, will be the Head of the Chamber of Tasters IVBAM – Rubina Vieira.

In this presentation addressed various topics of Viticultural Region, with emphasis on the particularities and specificities of Madeira wine for this target audience, comprising sommeliers, who will surely be future prescribers of Madeira wine in their professional lives.

A delegation regional will be present at all events , consisting of representatives of the IVBAM and five companies that participate in these actions, namely: ‘Madeira Wine Company, SA” , “Henriques & Henriques, Wines, SA” , “Justino’s Madeira Wines SA” and “Barbeito Wines Ltd ‘and Pereira de Oliveira.

The bet these promotional European markets, relates to the importance of these markets in terms of exports of Madeira wine, which together account for about about 37 % of total turnover of Madeira Wine.

In the case of markets in the UK, France and Copenhagen, are a continuation of previous promotional activities, which has been made ​​in these markets, in the specific case of the Dutch market, this will be the first time the IVBAM , together with business exporting Madeira Wine, organize a proof of Madeira wine in this country.

It is intended to honor and thus promote the Madeira Wine in the Dutch market, given the high power consumption and development potential of this market, focusing on attracting new consumers and thereby fostering new business opportunities.

All of these actions fall under the Project “Promotional Plan Madeira Wine”, co-funded by 85 % EU funds, the program served Intervene + , the remaining amount borne by the regional budget.